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motives

The statements that follow are the result of our attempt to specify the reasons why we have always been attracted by goodness, beauty and fairness.

why

pure ingredient

we have stepped out of the box to imagine honey as a pure ingredient with many possible uses.

why

futurist honeys manifesto

our spirit sees honey as the food of the present and the future. its nature explained in sixteen words, sixteen keys to a new idea of nutrition, linked to environmental and ethical values and quality of life. local, vegetable, raw, healthy, natural, essential, sweet, artisanal, unavailable, limited, atavistic, holistic, environmentally friendly, peaceful, maternal and seductive, pure.

why

nomadic honeys

at mieli thun we are nomadic beekeepers, moving our hives throughout the country in order to produce exclusively Italian honeys, each year we move to at least 60 different locations, which are our greatest resources.

why

maiestate tantum

the motto of Ferdinand I de' Medici, accompanied by an image of a queen bee surrounded by concentric circles of workers, alluding to the majesty of the Grand Duke and the fealty of the industrious inhabitants of Florence.

why

honeychromia

honeys have iridescent tones, with many hues and highlights, so we have tried to organize them into a chromatic scale.


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mielicromia

honey colors have iridescent tones, with many hues and highlights, making it difficult to define and codify a scale. mielicromia i san excuse for collecting curiosities, sensory notes, ideas for culinary uses, matching pollens, place of origin and botanical information about the flowers that generate the honey. an id card for each one, an indispensabile tool for recoignizing, reusing and returning honeys, in the plural, to the dignity they deserve. ed. by: mieli thun - corraini edizioni
amiisbn: 9788890522505
pages: 56



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