Why
We have given honey new words to express itself and to convey the values that guide us in the pursuit of goodness, beauty, and justice.
We envision honey as the food of the present and the future
We narrate the relevance of honey through sixteen words that become keys to a new idea of nutrition connected to environmental, ethical, and quality of life values.
Territorial, vegetal, raw, healthy, vital, essential, sweet, artisanal, unavailable, limited, atavistic, holistic, pro-environmental, peaceful, maternal, seductive, and pure.
We use honey as an ingredient with infinite possibilities
We rethink honey from breakfast to dinner and as a protagonist in pastry. From seasoning to an ingredient for emulsions, marinades, cocktails, and sweet and savory recipes, raw or cooked, each variety encapsulates different nuances that add personality and depth to any preparation.
Great chefs and pastry chefs lead this rediscovery, consecrating honey as the new frontier of gourmet cuisine.
Maiestate Tantum
It was the motto of Ferdinando I de’ Medici, accompanied by the image of the queen bee surrounded by bees in concentric circles: an allusion to the grandeur of the grand duke and the loyalty of the industrious people of Florence.
The meaning of this motto invites us to reflect on the value of honey and bees.
Honey is an irreplaceable food.
Honey is a versatile ingredient in the kitchen.
Honey is an essential part of daily well-being.
Honey holds virtues and benefits.
Honey is sharing: tell it to those you love.
Respect honey, a symbol of the bond with nature.
Honey is an authentic image of nature.
Honey is the voice and prayer of bees, sentinels of the environment.
Bees are the foundation of biodiversity.
Be inspired by the hive, an example of balance and evolved sociality.
Working with and for bees makes us more aware
Bees remind us every day what it means to be guardians of nature. Mieli Thun follows their example, adopting low-impact practices and investing in research to make its activities increasingly sustainable.
