Manifesto of Futuristic Honeys
In sixteen words, we describe how honey can inspire the food of the present and the future.
Territorial
Every place produces honey with unique physical and organoleptic characteristics, reflecting the area and time of harvest: they are snapshots of territories that evoke images of forests, mountains, and cultivated fields.
Vegetable
Honey is born from the work of bees, yet remains a plant product: it is the most precious fruit of plants, encapsulating the fragrance and essence of the flower of origin.
Raw
Honey requires no processing to be consumed or preserved: it can be enjoyed raw, in its original purity, without adding ingredients or subjecting it to thermal treatments.
Healthy
Minerals, enzymes, bioavailability, ethnopharmacopoeia: these are words that describe the properties of honey and preserve its plant richness.
Vital
Bee rhymes with life. Bees pollinate most angiosperm species, ensuring biodiversity. They are the bridge between the human world and the insect world, a voice too often ignored that whispers the health of an environment.
Essential
Nothing is added and nothing is taken away: the essence of honey lies in the natural balance between the plant and animal worlds.
Sweet
Honey has the same sugar composition as fruit, a richness composed of twenty-three types of sugars that reveals aromas, textures, colors, and nuances in harmony with modern cuisine.
Artisanal
Beekeeping is an ancient craft, linked to the cycles of the seasons and climatic phenomena: this makes it unique, manual, and rooted in the community and human dimension.
Unavailable
Honey is not always available: outside the production period, and sometimes from one year to the next, it can become rare because small producers prioritize domestic use.
Limited
Honey production is bound by natural limits: each territory offers only the honey it can provide. A lesson in cyclicity and patience, conditioned by reduced harvesting areas and climate changes.
Atavistic
The mystery of the bee has nourished myths and symbols in cultures, religions, and societies of all times, from prehistoric cave paintings to the pyramids of Egypt.
Holistic
To understand bees and their interactions, one must transform into a bee among bees. The pairing of cheese and honey, for example, arises from the grazing of animals, influenced by pollination, the diet of herbivores, and their fertilizing action on the land.
Pro-environmental
Beekeepers translate the buzzing of bees, becoming sentinels of the planet’s health and spokespersons for the culture of environmental protection.
Peaceful
The relationship between beekeeper and bees is symbiotic: the beekeeper protects the bees from diseases, cold, and attacks and guides them to the richest blooms; the bees, in return, offer honey, pollen, wax, royal jelly, and the irreplaceable gift of pollination.
Maternal and Seductive
Honey has always had a maternal and sensual aura: from the honey-coated pacifier to calm children to the narrative proposed in literary works and auteur erotic films.
Pure
With the arrival of sugar, honey was long relegated to the background, only to reemerge thanks to a new dietary awareness and the interest of contemporary cuisine.